If you are in the least bit squeamish this vid probably isn’t for you. But then again if you choose to fly in a plane maybe you should be forced to watch it. The advert for Plane Stupid is pretty shocking from an animal cruelty pov, but will it stop me flying to go on holiday or business? No. How else can I get across the atlantic in 7 hours? Also, I’m not entirely sure the tagline, “it’s not about polar bears anymore” fits with visuals. I thought that was what the ad was trying to prove.
But the ad did get me thinking and before i get down off of my high horse, this week alone I have heard of three conflicting climate change issues. Monday, the unregulated business of global shipping was responsible for more carbon emissions than anything else. Tuesday, car journeys were more responsible for climate change than anything else. Yesterday, it’s flying.
In an already cluttered market, where consumers (that’s what we are) are bombarded by thousands of messages a day. How is the punter on the street supposed to decipher the green/carbon messages and get behind any of these initiatives. If I did react to all of this weeks messages, in a positive way I wouldn’t purchase any items, travel by plane or get in my car. Hmmmm. What to do?