Archive for April 17th, 2009

Guess who’s back?

April 17, 2009


The near reclusive director Chris Cunningham is back with an ad for…wait for it Flora by Gucci. What? Yes, Chris has decided to return to the directing game with a perfume ad. Never the most adventurous or interesting genre of advertising, but Chris clearly felt he could earn a few quid by making in affect a 60 sec music video. It does bare similarities to a video he made years ago for Madonna.

All in all it’s nicely shot, the effects are subtle and quirky as you’d expect, but i reckon you ‘d be hard pressed to guess who directed it. Although there is the added bonus of a Chris Cunningham remix of Donna Summer’s “I feel love”.

Check out the ad here and the making of here.