It’s rugby Jim, but not as we know it

Last weekend saw the second round of the Heineken Cup, a European rugby competition that seems to go on all year. Yawn. Anyway, here at our office we’ve been working on quite a bit of kit design recently, so naturally I was interested to see the new Stade Français kit.

The shirt features the Blanche de Castille, the wife of Louis VIII in the style of Andy Warhol. The club’s president, Max Guazzini is responsible and renowned for his colourful ownership and promotion of the club, (they usually wear pink) deliberately challenging the macho world of rugby.

One Response to “It’s rugby Jim, but not as we know it”

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