IKEA in the Germany is running a campaign called ‘”Warte bis September” or to you and me “Wait until September”. The site is simply a live big brother style camera, where you can see a guy called Nils … waiting. You can send him an email or even better, give him a call to ask why if you want. He doesn’t seem to answer the phone all the time. But basically, Nils is waiting for the new Ikea store to open in 2 weeks time. I think we can all guess how this is going to turn out, but it’s a sweet idea none the less.