A glass and a half baked idea

The follow up to the gorilla ad is out and to be honest I think it’s shite. It all feels too forced. The music, the idea and I don’t ever really get the sense of enjoyment, the cutting loose and being free aspect of the first ad. I guess thats a result of being a sequel, it will never be as fresh or as interesting as the original (see Sony Bravia campaign). 

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